As certain case studies will clearly show us – (ex. Rep Weiner), social media in political campaigns has certain pitfalls that must be avoided.
While the Rep. Weiner case study is extreme, it does illustrate the need for proper social media training for campaign staffs and candidates.
Social Media Training for Campaigns
It is essential to develop an understanding of:
- Social media platforms
- Metrics & analytics used in gauging success
- Social Media tools
- Authority Levels
- Dos and Don’t s of social media
- Development of Social Media Policy
- Staff versus Candidate usage